Khalid A. Asad

About Khalid

Khalid A. Asad is an accomplished executive coach, leadership strategist, and organizational development facilitator with more than 25 years of experience guiding leaders and organizations toward greater effectiveness. As the founder and President of Performance Plus International (PPI), he has built the firm into a trusted partner for nonprofits, government agencies, and mission-driven organizations seeking to develop stronger leaders at every level.

Khalid holds a Ph.D. in Business Psychology and brings a deeply human-centered approach to leadership development. His work is rooted in the belief that leaders are whole people first — and that meaningful, lasting organizational impact begins with investing in the growth, resilience, and self-awareness of the individuals who lead.

Coaching Philosophy

Khalid's coaching practice is built on the principle of Whole-Person Leadership — the idea that effective leadership draws on not just professional skills, but on emotional intelligence, cultural awareness, personal values, and a deep commitment to service. He works with executives and emerging leaders alike to uncover blind spots, strengthen executive presence, and develop the strategic clarity needed to lead through complexity.

His approach integrates evidence-based coaching methodologies with real-world organizational insight, creating a partnership that is both challenging and supportive. Clients describe his style as direct, thoughtful, and deeply invested in their success.

Areas of Expertise

Throughout his career, Khalid has designed and facilitated programs spanning leadership development, team coaching, organizational effectiveness, strategic planning, and change management for clients including government agencies in Washington, DC and Philadelphia, national nonprofits, and private-sector organizations. He is an ICF-credentialed coach, a certified facilitator, and a recognized thought leader in the behavioral health and human services sectors.

He has led PPI's growth from a boutique consulting practice into a comprehensive organizational development firm serving clients across the Mid-Atlantic region and nationally through virtual programs.