Khalid Asad

About Khalid

Dr. Khalid A. Asad is an accomplished executive coach, leadership strategist, and organizational development facilitator with more than 30 years of experience guiding leaders and organizations toward greater effectiveness, alignment, and impact. As Co-Founder and President of Performance Plus International, Inc., he leads a team that partners with nonprofits, government agencies, and mission-driven organizations to strengthen leadership capacity, enhance organizational culture, and drive sustainable performance.

A respected member of the Forbes Coaches Council, Khalid is nationally recognized for his expertise in executive coaching, strategic planning, and facilitation. Drawing on his background in business psychology and systems thinking, he helps senior leaders navigate complexity, inspire engagement, and lead with authenticity and purpose. His work is rooted in the belief that leaders are whole people first, and that meaningful, lasting organizational impact begins with investing in the growth, resilience, and self-awareness of the individuals who lead.

Dr. Asad's approach is anchored in three interconnected frameworks that speaks to "developed leadership." Whole-Person Leadership focuses on helping leaders increase their awareness about the intrapersonal functioning that determines how they show up as leaders, surfacing the patterns, values, and inner dynamics that shape every decision and interaction. Executive Wellness helps leaders be intentional about understanding their well-being and engage in five core practices for maintaining it, recognizing that sustainable leadership requires sustained personal capacity. Leadership Maturity describes leaders' growth from thinking about self to thinking about systems, moving from individual contribution to enterprise stewardship. Together, these frameworks give leaders both the inner work and the outer perspective required to lead effectively across complexity.

Dr. Asad is an ICF certified coach and an ICF-accredited coach trainer. He holds a Ph.D. in Business Psychology from The Chicago School of Professional Psychology and a Master of Science in Management and a Bachelor of Science from Wilmington University. He is the author of To Hell with Titles: Give Them Leadership, a practical guide to authentic leadership and influence.

Guided by his belief that leadership is a calling to serve, elevate, and empower others, Dr. Asad is committed to developing leaders who lead with integrity, foster collaboration, and deliver lasting impact.

Coaching Philosophy

Khalid's coaching practice is built on the principle of Whole-Person Leadership — the idea that effective leadership draws on not just professional skills, but on emotional intelligence, cultural awareness, personal values, and a deep commitment to service. He works with executives and emerging leaders alike to uncover blind spots, strengthen executive presence, and develop the strategic clarity needed to lead through complexity.

His approach integrates evidence-based coaching methodologies with real-world organizational insight, creating a partnership that is both challenging and supportive. Clients describe his style as direct, thoughtful, and deeply invested in their success.

Areas of Expertise

• Whole-Person Leadership
• Leadership Maturity
• Executive Wellness
• Executive Coaching
• Organizational Strategy
• Change Management
• Organizational Culture
• Emotional Intelligence